AJAX, ON – Volkswagen Canada announced that it increased its sales by 23.2% during the month of January versus the same time period last year for a total of 2,332 new vehicles (2009: 1,893). This solid start to the New Year was combined with growth in the Volkswagen Brand’s share of the total Canadian light vehicle market to 2,86% (2009: 2.46%) as industry figures showed an increase of 6,2% against January 2009.

Volkswagen credited higher sales of its recently introduced new Golf Family, including 2 of the 3 finalists for the Automobile Journalists Association of Canada’s 2010 Canadian Car of the Year, the Golf Wagon TDI Clean Diesel and the Golf GTI. The Touareg TDI Clean Diesel, AJAC finalist for 2010 Canadian Utility Vehicle of the Year, contributed to a 164.0 % increase in overall Touareg sales vs. January 2009. Both the 2010 Canadian Car and Canadian Utility Vehicle of the Year awards will be announced on February 11 at the upcoming Canadian International Auto Show in Toronto.

Other models enjoyed sales rises during the month, including Tiguan (+27.1%) and Jetta Sedan (+12.9%). TDI Clean Diesel sales represented 30.8% of total Volkswagen deliveries in January.

Sales by model line for the month of January were:

 

 
 

*Words & Photos courtesy of Volkswagen AG