AJAX, ON – June 1, 2010 – For the fifth month in a row, Volkswagen Canada announced that its new vehicle sales exceeded those of the same time period in 2009, with 4,587 units delivered in May (2009: 4,209) and posting another increase, this time by 9.0%.

Leading the sales charge in May were new models such the new Golf with a 114% increase, and the new Golf GTI up by 69.6%. A number of other Volkswagen models contributed to May’s sales percentage increase, including the Jetta Sedan (+42.8%), Tiguan (+13.6%), Passat (+123%), and Touareg (+41.0%).

In light of the overall industry increasing slightly by 0.2% during the month versus May 2009 based on preliminary sales figures released today, Volkswagen credited its annual “Autobahn for All” integrated sales and marketing campaign for maintaining the strong sales momentum already started in January and for helping it to increase its overall share of the total Canadian light vehicle market to 2.97% for the month (2009: 2.73%). “Autobahn for All” continues through the month of June.

TDI Clean Diesel sales represented 26% of all Volkswagen deliveries in May 2010. Year-to-date, Volkswagen sales in Canada are up 27.2% in the first five months of 2010, resulting in a market share during this period of 2.92% (2009: 2.48%).

Sales by model line for the month of April were:

 

 
 

*Words & Photos courtesy of Volkswagen AG