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VW EXPANDS WITH RED
BULL
Wolfsburg, 01 June 2010 - As a global sponsor of the
Red Bull Air Race, Volkswagen is expanding its
strategic partnership with Red Bull. Starting with
the upcoming race at Windsor, Canada, on 6 June, the
Wolfsburg automaker presents itself as an automobile
partner of this one-of-a-kind motor sports
competition in the air.
The Volkswagen and Red Bull brands have been active
as partners in high-performance sports events for
six years running. Since 2004, the logo of the
Austrian beverage company has been the constant
companion of the successful Race Touareg team that
scored a triple victory at the world’s hardest
marathon rally, the Dakar, just this January. The
partners are now extending their successful
cooperation even further: Starting with the upcoming
race at Windsor, Canada, on 6 June, Volkswagen will
be providing support to the races as a global
sponsor with vehicles and logos.
“Motor sports – both on land and in the air – stands
for sports competition and technological innovation
alike. Precisely these attributes also apply to our
sports models,” says Jörn Hinrichs, Head of
Experience Marketing at Volkswagen. “At Volkswagen,
we have a tradition of supporting attractive,
customer-oriented and emotional events, such as the
GTI meet at Wörthersee recently, which attracted
around 120,000 visitors. Hence the Red Bull Air Race
constitutes the ideal environment to present our
brand and our sports models, like the Scirocco R, to
a wider public.”
Alongside the global sponsoring of the Red Bull Air
Race, Volkswagen is also engaged as team sponsor of
the German pilot Matthias Dolderer. He will compete
in future races with the logo of the Wolfsburg
automaker on his airplane.
The Red Bull Air Race has been staged as a global
high-speed racing series since 2005. More than 3.5
million people followed the races live last year,
and another 270 million watched the events on TV.
The races will be taking place in eight countries on
five continents this year. The next race will be
staged at Windsor, Canada, on 6 June, followed by
one in New York (United States) on 20 June. In
Germany, the Red Bull Air Race will take place on
the Lausitzring race track on 8 August. The pilots
will fly in the Hungarian capital of Budapest on 20
August; the season wraps up with a race in Portugal
on 5 September.
*Words & Photos courtesy of Volkswagen AG
