2010 GOLF GTI MEET
@ WORTHERSEE
Wolfsburg / Reifnitz, 13 May 2010 - There are
automobiles, and then there are automotive icons –
classics with a glorious past and an exciting
future. The Golf GTI is such an icon. Over 1.7
million have been sold since the car’s debut in
1976. In just the sixth year after the launch of the
Golf GTI, its community of fans had grown so large
that it sought a common platform, or to put it
simply an event, to talk shop, showcase and drive
the GTI. That is how the GTI-Meet in Reifnitz at
Wörthersee came into being in 1982. Since then, fans
have been meeting in the Austrian state of Kärnten
for five days of Mardi Gras in May. It is already
time to meet again. One of the traditional
highlights: unveiling of the new GTI variations.
Debuting as world premieres this year are the Golf
GTI adidas – an exclusive model whose sales will
launch in June – and the Golf GTI Excessive, a
concept car implemented in a stylistically refined
motorsport look.

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The new Golf GTI adidas and the GTI concept car will
be accompanied by two GTI classics: the first
generation Golf GTI (1976) and the Golf Citi Mk1 - a
last edition, limited to 1,000 units, of the first
generation Golf whose production has just been
phased out in South Africa. Volkswagen Classic is
bringing these two icons to Wörthersee. Its motto:
GTI history meets GTI present and future.
Golf GTI adidas:
Starting in June, three of the world’s most
recognised German badges – Volkswagen, GTI and
adidas – will for the first time meld into a
combined product as the Golf GTI adidas. The
essential fact is that the GTI’s technology and
styling - and its interior customised in the style
of the adidas brand - all produce a real dynamic
mix. And so the Golf GTI adidas is likely to attain
collector’s status very quickly, given the histories
of today’s classic cars in the mould of the two Golf
Pirelli GTIs (1983 and 2007) and the Golf GTI
Edition 30 (2006).
Like each of these icons, the new Golf GTI adidas
will also launch with wide-ranging customised
exterior and interior features. They include newly
designed 18-inch "Serron" alloy wheels and a
specially developed sport seat design. As on the
Golf R, bi-xenon headlights and LED rear lights are
aboard as standard equipment.
Golf GTI Excessive:
Every year at the GTI-Meet at Wörthersee, Volkswagen
surprises fans with breathtaking concept cars. In
2007, it was the GTI W12-650, in 2008 the Golf
Estate RaVe 270 and in 2009 the Golf GTI Wörthersee
09. In 2010, Volkswagen is presenting the Golf GTI
Excessive in Reifnitz. This concept car illustrates
the great design potential of the Golf GTI.

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Key components here are the add-on parts styled in
high-gloss black piano paint. The focus here is on
extreme precision in the definition of shapes, radii
and straight lines, as though cut with a razor
blade. The add-on parts themselves are slender and
light on the one hand, yet noticeably stable as
well; they appear as though carved from a single
block. Add-ons around the front spoiler, side sills
and rear diffuser (which lights fire-red when
braking!) are visually styled as so-called
splitters; they are aerodynamically optimised air
diverting elements that originate from motorsports.
Never before have splitters been transferred to a
production model with such high-end precision as on
the Golf GTI Excessive. Will these add-ons make it
into the catalogue of Volkswagen Original
Accessories? That is up to the fans!
*Words & Photos courtesy of Volkswagen AG